Best Practices for Editing Markdown Pages for AI Search
This guide walks you through best practices for editing and optimizing markdown pages to maximize your visibility and relevance in AI search.
Once you’ve translated your product or landing pages into markdown format, you’ve opened the door to generative AI engines like ChatGPT, Perplexity, and Claude. These bots now have a clearer, faster path to understanding what your page is about — but what you put in the markdown matters.
What Content Should You Add to Markdown Pages?
Most users start by simply translating their existing pages into markdown and then gradually add more content over time. Below are the top types of content we recommend adding:
Brand Overview (yes, even if it’s repeated)
Unlike traditional SEO, where duplicate content can hurt rankings, AI bots don’t crawl your entire site—they focus on one page at a time. That means key context from your homepage or About Us page might not be factored into AI-generated answers—unless you repeat it.
Tip: Add a short 1–2 paragraph brand description to every page. Things like:
What makes your brand different
Target audience
Your mission or promise
Product philosophy (e.g. “clean ingredients,” “tested by dermatologists,” etc.)
This ensures any page a bot lands on includes core brand context—even if it’s just a product page.
FAQs (Frequently Asked Questions)
AI engines are literally built to answer questions, so giving them relevant Q&A content helps your chances of being pulled into those answers.
Where to start:
3–5 questions per page
Tailor to the product or category (e.g., “Is this safe for sensitive skin?” or “How long does shipping take?”)
Use clear markdown formatting:
### FAQ
**Q: How long does shipping take?**
A: Orders ship within 2 business days and typically arrive within 5–7 business days.
**Q: Is this product safe for sensitive skin?**
A: Yes! All Solawave products are dermatologist-tested and designed for sensitive skin.Testimonials (Especially Handpicked Ones)
AI engines love proof points. Highlighting authentic, specific customer reviews helps answer engines understand:
Who your products are for
What benefits are most valued
Why people choose you over competitors
How to do it:
Add 1–3 reviews per page
Pick reviews that mention specific outcomes (e.g., “my wrinkles are visibly reduced after 3 weeks!”)
Use quote formatting or bullet points for clarity:
### What Customers Are Saying
> “I’ve tried everything for my fine lines. Solawave is the only thing that actually worked—and it’s so easy to use!” – Emily R.
> “I was skeptical, but after two weeks I noticed a glow. It’s my new nightly ritual.” – Jason K.Other Smart Sections to Include
Product Benefits: Add 3–5 bullet points summarizing benefits in plain language.
Key Ingredients / Specs: Especially helpful for skincare, wellness, supplements, etc.
How It Works: Explain in 1–2 paragraphs why the product works, what’s unique about your formulation or design.
Usage Instructions: Include tips and frequency of use.
These sections help LLMs pull structured, helpful answers that match shopper intent.
What NOT to Worry About
Duplicate content penalties: Our AI middleware bypasses Googlebot and other traditional search crawlers, so there’s no risk of SEO duplication.
Leaving content “as-is” at first: It’s totally fine to start by translating your pages and coming back later to enrich them.
COMING 🔜 Bulk Content Templates
We’re building a new feature that allows you to apply a shared block of content across multiple pages in one click—perfect for adding your brand overview or FAQ to all PDPs without copying/pasting each time.
Want early access? Reach out to [email protected] and we’ll notify you when it’s live.
Need Help?
Reach out to us anytime at [email protected]. We’re happy to review your markdown or help you strategize the best content for AI discoverability.
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