Bubblegum Analytics Dashboard

The Bubblegum Analytics Dashboard helps you track how AI platforms like ChatGPT, Perplexity, and others are contributing to traffic, conversions, and revenue on your site.

This guide walks you through each section of the dashboard, what the metrics mean, and how to use them to optimize your AI performance.

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Where to Find the Dashboard

You can access the Analytics Dashboard by clicking Analytics in the left-hand navigation panel of your Bubblegum account.

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Overview

The dashboard is organized into four main sections:

1

Top Summary Metrics

A high-level snapshot of your AI performance, including Sessions, Orders, Conversion Rate (CVR), Revenue, and Average Order Value (AOV)—each with percent change from the previous period.

2

AI Sessions Over Time

A daily line chart visualizing sessions from AI platforms, paired with a table showing total sessions and share of traffic from each source (e.g., ChatGPT, Perplexity).

3

Revenue from AI Traffic Over Time

A daily line chart showing how much revenue is generated by AI traffic, alongside a table that breaks down revenue by AI platform.

4

Orders from AI Traffic Over Time

A daily line chart showing AI-driven purchases over time, with a table summarizing total orders and platform-level contribution.

Each chart section includes both a visual trendline and a detailed platform breakdown to help you analyze not just how performance is trending, but which platform is driving it.

These breakdowns are particularly useful for understanding which AI platforms are contributing real value, and where your AI efforts are gaining traction.

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1. Summary Metrics

At the top of the dashboard, you’ll see five high-level performance indicators. These automatically compare the current date range to the previous period.

Each tile also displays the percent change from the previous period:

• Green = Increase

• Red = Decrease

In this example, AI sessions are up 11.6%, while orders and revenue have declined slightly—helpful context for where to dig in further.

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2. AI Sessions Over Time

This line chart shows the volume of AI-sourced sessions per day. It helps you visualize growth trends and traffic spikes that may align with newly published content or campaigns.

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3. Revenue from AI Traffic Over Time

This chart shows how much revenue is being generated from AI traffic each day. Track how much revenue those visits generated, and when spikes occurred.

It’s useful for identifying the days when AI-driven content performed best in terms of sales.

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4. Orders from AI Traffic Over Time

This chart displays how many purchase events occurred per day from AI-driven traffic. It complements the sessions and revenue charts to give a full picture of conversion activity.

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How It Works

Bubblegum uses your connected Google Analytics 4 (GA4) property to pull data using the GA4 Data API. The system filters for known AI platforms and computes key metrics.

Platforms Tracked

We identify AI sessions using the sessionSource dimension in GA4. Current platforms include:

• chatgpt.com

• perplexity.ai

• gemini.google.com

• claude.ai

• grok.x.ai

Metrics like Conversion Rate and AOV are calculated using GA4’s purchase event data:

• Conversion Rate = Orders / Sessions

• Average Order Value = Revenue / Orders

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GA4 Setup Requirements

To ensure your dashboard works correctly, your GA4 property should meet the following:

• Purchase events must be set up with a value parameter (revenue) and currency.

• GA4 must capture sessionSource values for AI tools.

• You must connect your GA4 property to Bubblegum during onboarding.

• The GA4 Data API should be enabled and linked to a service account.

Need help? Contact us at [email protected].

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Optimization Tips

• The more Markdown pages you publish, the more content AI platforms can crawl and recommend.

• Use the dashboard to identify underperforming pages with high traffic but low conversion.

• Prioritize content that performs well on your top-converting platforms (e.g., ChatGPT).

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Still Have Questions?

If you’re unsure about any part of the dashboard or want help interpreting your data, reach out to our support team anytime at [email protected], or visit the Help Center in your Bubblegum dashboard.